STREETPARTNER™
Overview
Remote Management
Network Analytics
Targeted Service Delivery

RELATED LINKS

Free love, free speech; now Berkeleyans get free e-mail
“The cyber-linked computers will offer free e-mail accounts, instant messaging and access to a calendar of events, posting board and discussion groups focusing on the Berkeley street scene.”
-Oakland Tribune
Targeted Service Delivery - Ads and Online Services

Capture Profile and Usage History
StreetPartner™ network manager captures data on Web Station™ location, user profile, usage history and length of usage sessions. It profiles user name, age, gender and location. It tracks user sessions through login and log-out logs from the Web Station™ application. Customers may make use of this data-mining feature to analyse usage data and serve targeted online services to users.

The sample data below shows statistics for individual Web Station™s matched to the user profile, browsing history and length of usage sessions.



Capture Image Profile
Web Station™s in public areas are also equipped with cameras to capture user's image with the user's permission. This allows businesses to use the image profile to deliver personalised services. A user's image can be captured and analysed using facial recognition software to determine distinguishing features such as age, appearance and ethnicity.



Fig.1 Sample Data

StreetPartner™ Ad Server Platform
StreetPartner™ tracks Usage Session to identify a unique profile based on User ID, location, usage history and session time.

View Usage Session
A user identified as Becky Riley, aged 16-25, in Fig.1, logs in regularly at the Web Station™ in Union Square, San Francisco.

Location UserName Snapshot Browsing History Time Started Time Ended
South Beach Javier Guerero
Male,
Age 36-45
www.gmail.com
www.youtube.com
06/06/2010 13:42:15 06/06/2010
13:47: 02
Union Square Becky Riley
Female,
Age 16-25
www.expedia.com
www.tripadvisor.com
www.travelocity.com
06/06/2010 13:20:13 06/06/2010
13: 35:43
Farrell St Sam Hicks
Male,
Age 26-35
www.sfgiants.com
www.espn.com
06/06/2010
13:52: 27
06/06/2010
14:03: 24
Fisherman‘s
Wharf
Winny Phillips
Female,
Age 16-25
www.americanidol.com
www.lastfm.com
www.facebook.com
06/06/2010 14:05:56 06/06/2010
14:27:56
Fig.2 Sample User Profile

Browsing History
StreetPartner™ analyses the user's browsing history and matches it with personalised services.
StreetPartner™'s analysis of Becky Riley's usage history in Fig.2, reveals that she frequently browses travel sites.


Fig.3 Sample Browsing History

Unique Matching Technology
StreetPartner™'s unique algorithm matches the user profile with a relevant ad banner in the database.
In Fig.3, StreetPartner™ Ad Matching technology uses a unique algorithm to find a match between Becky Riley's profile and an ad for a Samsonite Ladies Travel Bag.

User Profiles Usage History   Ad Banner Database
Sites
www.gmail.com
www.youtube.com
www.linkedin.com
www.sfgate.com
 
Site
www.expedia.com
www.travelocity.com
www.tripadvisor.com
www.usahotelsweb.com
Site
www.sfgiants.com
www.espn.com
www.ebay.com
www.fantasybaseball.com
www.businessweek.com
 
Fig.4 Sample Ad Matching

Select Ad Banner
In Fig.4, StreetPartner™ creates a match and automatically uploads the selected Samsonite Ladies Travel Bag Ad Banner from the Database.

Category Advertiser Ad Banner URL
Gym Bay Club http://adbannerdatabase.htm?id\=4?id=6
Ladies Travel Luggage Samsonite http://adbannerdatabase.htm?id\=4?id=7
Watch Longines http://adbannerdatabase.htm?id\=4?id=9
Fig.5 Sample Ad Banner Database

Display Ad Banner
The selected ad banner is uploaded into the browser. StreetPartner™, in Fig.5 displays the Samsonite Ladies Travel Bag into the browser, the next time the user logs in at a Web Station™.
StreetPartner™ Ad Matching technology matches Becky Riley's location in Union Square with a Samsonite outlet in the nearby Bloomingdale's Westfield mall and informs the user of the outlet location in the Banner Ad.


Fig.6 Sample Webpage with Ad Banner



Copyright @ 2012 Streetspace™, Inc. All rights reserved. Designed and developed by Embedded Wireless Labs Sdn. Bhd. Streetspace™, Inc. solely owns US patents D433679, D451916 and 6847969